5 Updates to Your Instagram Ad Strategy in 2023

August 10, 2023•5 Minutes•By Stefani Clark

Instagram is one of the most-used social media channels, with over 1 billion active users (Oberlo, 2022). So, of course, it’s still a prime platform to increase your growth, engagement, and brand awareness. These 5 strategies will help you revamp your current marketing plan to get the most out of Instagram.

Ramp up the Reels (with text!)

Implementing use of video is rarely a bad idea — Reels have increased in popularity over the last few years and have become a focal point for the app.

According to Hootsuite, Reels account for 20% of the time spent on Instagram and they boast 300% more engagement than regular IG videos.

If you have used Reels, it’s definitely time to start making more. But if you’re just getting started, try these tips:

Add text to your Reels: it makes them more accessible, plus many Reels are viewed without sound. Using text allows muted videos to still share information.
Be human: Reels that show a person have 25% higher clickthrough (Instagram, 2022). Not every Reel has to be a product highlight.
Use the 3-second rule: Try to capture your audience within the first 3 seconds of your Reel — make your Reel cover and title as captivating as possible, too.

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Partner with influencers

82% of consumers are very likely to take action from an influencer-sponsored post (Southern California News Group, 2023). That’s no small number! Not only does it add credibility to your brand to have an online celebrity vouch for you, but it also adds authenticity to your brand.

Collaborating with influencers will allow you to grow your brand, give you lots of new opportunities for brand activation and giveaways, and increase overall brand awareness.

Broaden your ad placement

When it comes to launching your Instagram ads, it’s best to spread out. Instagram has so many avenues in one place, so why not use them? Reels, stories, posts, and even notes can all be home to just one advertisement — just in different formats.

On the Explore tab alone, you can reach 713.2 million accounts (Hootsuite, 2023). Imagine how much that number can increase by retargeting your ad through a Reel or story?

Take advantage of social commerce

Social commerce is on the rise — Facebook Marketplace, TikTok Shop, and Instagram Shopping. Almost every social media platform has their own form of product store!

Instagram is special in that users will go on Live to shop — almost 50% of consumers say IG is the best platform for livestream shopping (Influencer Marketing Hub, 2023). There are other ways to shop products on Instagram, too, like through posts.

You can set up a Live for your brand page to promote livestream shopping or tag products in your posts that lead directly to a purchase page.

Stick to one style

With social media, it’s all about looks. If your Instagram feed looks hectic and all over the place, your brand is going to be seen as disorganized and unprofessional. But if you have a specially designed and curated feed, it looks like you know what you’re doing.

Creating a branding style guide for your Instagram can be useful for influencer marketing campaigns, special product launches, and brand recognition.

All of these tips are things you can implement into your Instagram strategy at once, or slowly integrate into future campaigns. It doesn’t have to be overwhelming if you don’t know where to start, either. Taking advantage of creative service agencies, like Skyline Studio, can make it easier to get your Reels made, find the right influencers, and get a newly designed logo.