Why Branded Content Fits This Advertising Moment
Branded content is a strong strategy for today’s influenced market and for consumers influenced by viral videos, on-demand entertainment, and unique experiences.
This whitepaper looks at how news media companies are:
- Leveraging the value of storytelling.
- Building awareness and increasing brand loyalty through collaborations.
- Capitalizing on influencers and social media for diverse audiences.
- Creating conversion tactics and measuring successes for both publishers and brands.