Creativity drives brand identity and awareness. Marketers must be creative to achieve a brand persona and produce successful campaigns.
When developing a creative marketing strategy, 51% of digital marketers said visuals are essential to their marketing strategies, as visuals tend to be more engaging and quickly capture audience attention.
A creative atmosphere might be best achieved when working with a creative services agency because these businesses have the creative professionals to produce innovative content and campaigns to make your brand stand out against competitors.
To ensure your brand incorporates creative services to develop brand awareness and increase consumer engagement, we’ve curated seven creative service tactics to implement into your marketing strategy. Keep reading this post for the seven best creative services.
1. Web Design
First impressions matter—and for brands, that means having an excellent website because 94% of first impressions relate to your site’s web design. Your brand’s website is often the first platform consumers will see when researching your products or services.
Since consumers tend to gravitate towards a website initially, your design must be functional, aesthetically pleasing, and reflect your brand’s values.
Having a website is no longer enough because there is a lot of competition among brands. You need a quality website that will set you apart from your competitors. Aside from having a stellar website design, your website needs to be functional so users can easily navigate the site.
2. Mobile App Design
Nowadays, consumers are constantly on their mobile devices, engaging with brands, researching and buying products, and enjoying leisure activities.
According to research, 65% of all web traffic is via mobile devices, so having a mobile strategy is crucial to engagement and purchase intent.
Brands looking to capture consumers’ attention, especially younger demographics such as Millennials and Gen Z, should consider designing a mobile app to enhance the customer experience and keep their audiences engaged at all times.
As technology continues to evolve and brands and consumers want to connect more, having a mobile app strategy can further your marketing goals and increase ROI.
Mobile apps are becoming increasingly common for brands to incorporate into their branding and marketing strategy as brands continue to build consumer mobile experiences that differentiate from their mobile-friendly website version.
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3. Business and Marketing
It may seem like an old-school approach in this digital era, but producing and giving B2C and B2B consumers tangible business and marketing material can provide a memorable experience.
Business and marketing material remains relevant to keep potential consumers interested in any upcoming content, products, or events your business may produce or reveal.
Creative services agencies are a great business to partner with for producing business and marketing materials for your brand. Some business and marketing materials to consider for maximizing branding are:
- Business cards
- Brochures & booklets
- Flyers, postcards, and mailers
- Posters, billboards, and banners
- Trade shows and experiential marketing.
Remember your business and marketing materials, like all other branding, should reflect your business’s mission, values, and other branding.
4. Video Production
As more and more time passes in this digital era, one medium continues to rise in popularity—video. The rise in video content can be attributed to social media, as it tends to be the most engaging and favorable content for consumers.
Brands should have a video production marketing strategy because 91% of consumers want more online videos from brands. Video content is not only highly engaging, but it can be very informative, too.
Businesses can use video content to tell their brand story and values, promote their products or services, or become an expert in their industry. Videos are not just for B2C marketing campaigns; B2B marketers should also use this media format when promoting B2B products or services.
According to B2B marketing research, 79% of people say they’ve been convinced to purchase an app or software because of a video. That’s terrific news! Both B2C and B2B marketers can benefit from implementing a video strategy.
Below are some video styles to consider producing for your next video:
- Live action
- Animation
- Motion graphics
- Typography
- Live streaming
- Photo montages.
Brands are expected to produce videos in only some styles because your videos should match your branding. And if your business does not have a video production team, working with a creative services team like Skyline Studio’s will significantly benefit your marketing efforts.
5. Art & Illustration
A recent design trend becoming more popular is using art and illustration in branding. An artistic approach to branding can significantly set your brand apart from others and increase brand awareness and engagement.
Developing a particular artistic style can capture audiences’ attention and make your brand more recognizable because your brand has taken the time to create a memorable look and feel for your business.
If your marketing team wants to stand out, consider producing an illustrative style, especially when wanting to appear more modern or quirky.
6. Publication Design
Producing publications with an innovative design to match the branding is not just for publication businesses; this creative service is essential to a successful brand and marketing strategy for any business.
Brands looking to produce publication content should consider e-books, whitepapers, or client handbooks to help promote their products or keep employees and consumers informed on their business. The visual design of your brand’s publication will be crucial to brand storytelling and engagement.
7. Digital Advertising
A creative services agency can increase your brand’s presence in the digital universe. Digital advertising is more than social media paid ad campaigns.
When discussing what is under the digital advertising umbrella, brands should be aware that there are several other digital outlets to engage potential consumers. A creative services team can produce brand campaigns by incorporating innovative designs to increase brand awareness.
If you are a brand that is interested in developing a more robust digital footprint with consumers, consider the following digital marketing tactics to add to your marketing strategy:
- Search engine optimization
- Social media advertising
- Social media marketing
- Content strategy
- Marketing Analytics
- Email campaigns
- Google Advertising
- Digital asset design.
Furthering your digital advertising strategy with new tactics is an excellent way to build brand loyalty and increase consumer intent.
Are you a brand interested in implementing new and exciting design strategies in your advertising campaigns? Then, complete the form below to start your creative services journey with Skyline Studio.
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