Lawyers, like most of the population, use social media. So, if your personal injury law firm wants to boost engagement and grow its clientele, implementing social media marketing strategies will significantly benefit your firm’s success.
According to research, 85% of lawyers use social media as a marketing strategy, and many law firms use their budgets for social advertising. Suppose you are a personal injury solo practitioner or part of a more prominent law firm. In that case, it is time to engage and educate clients and increase lead-generation efforts with social media.
In this post, personal injury lawyers or marketers can learn more about the benefits of social media marketing and strategies to implement into their digital marketing strategy.
Five benefits of social media advertising for personal injury lawyers.
With more than half the world using social media daily, personal injury lawyers must meet their audiences where they are engaging.
When personal injury law firms use a customer-centric approach to digital marketing, their audience is likelier to convert into clients when they need legal services.
Social media marketing is a great way to incorporate customer-centric marketing because you put your audience first and understand their needs and wants.
To help you better understand social media marketing with a legal lens, here are four benefits of social media:
1. Create brand awareness for your law firm.
Social media marketing is an excellent way to build brand awareness. With millions of users across social media daily, targeting clients has become easier for law firms. Social media allows businesses to communicate effectively, helps build credibility, establishes your brand as an expert, and fosters deeper client relationships.
2. Engage your target audience.
Social media users actively engage with brands on social networks by consuming content and asking questions to stay informed. Personal injury law firms should implement social media marketing by promoting their content, such as client testimonials, blogs, etc., and engaging with potential clients by responding to their questions about legal services.
3. Attract prospective clients.
As marketers, generating leads is integral to business and revenue success. Social media is an excellent marketing tool for generating leads. According to the ABA, 52% of lawyers who use social media have gained new clients.
4. Establishes thought leadership.
Lawyers who use social media have a higher success rate at attracting clients because they can show prospects that they are experts in their field of law. Law firms that develop a legal blog or post LinkedIn blogs are building brand credibility and establishing their firm as a leader in their area of law practice.
5. Improve your law firm website’s SEO efforts.
A consistent social media presence can help your law firm’s website rank higher in search engines. Google incorporates social media feeds into its search engine ranking. With social media, your law firm continues to build its online presence while increasing website traffic and engagement.
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Engage audiences and grow your law firm with social media marketing.
Through the power of social media, personal injury lawyers can connect with their clients, acquire new clients, and increase their law firm’s ROI. Here are seven social media marketing tips for law firm success.
1. Choose the best social media platform to generate legal leads.
When developing your social media marketing strategy, it is essential to research and choose the best social media platforms for acquiring leads. Remember that not all social media platforms are created equal, and your firm may not need to be on every platform.
Here are three social media platforms for legal professionals to use for their generating clientele:
- LinkedIn is the most popular social media platform for lawyers, with 90% of legal professionals using the network.
- Facebook is an excellent platform for lawyers—64% of firms use the social network—who want to generate personal injury and works comp leads.
- YouTube is a great marketing resource for attorneys who want to demonstrate their expertise in the personal injury field by providing informative, high-quality, and engaging videos.
- Instagram is another popular social network for lawyers because of its visually heavy, focused content. Lawyers using this social platform should create visually appealing graphics or short-form videos. This platform is best for smaller firms or solo practitioners to build a following.
2. Create and share original visuals with facts and statistics.
Graphics or imagery are vital to the success of your law firm’s social media marketing campaigns. Since social media users prefer visuals over plain text, visually appealing social campaigns will receive more engagement, traffic, and conversions.
If your law firm plans to use Instagram for its social media marketing strategy, you must create engaging and informative images. Law firms can produce various graphics for their social media accounts, including inspirational quotes, helpful legal tips, information, and statistics.
3. Ensure your law firm is making use of social listening.
Social listening ensures you target your audience with the right message and content. Knowing and understanding what your audience says about your business or the type of content audiences prefer will help your law firm build a successful social media marketing strategy.
When researching what is said about their business, law firms should consider online reviews, forums, and comments or posts on social media.
Another reason why social listening is beneficial to your business is because it allows lawyers to create content that demonstrates their expertise in the legal field. Inserting yourself into conversations and answering questions about personal injury law can boost online engagement and drive traffic to your website.
Monitoring topics of interest in your law practice and providing a response or identifying any trending topics helps audience insights, content creation, and building client relationships.
4. Produce informative YouTube videos.
Video marketing continues to gain popularity with businesses, and law firms can use this marketing tool to target prospective clients.
Producing informative videos markets your legal services and helps your audience understand complex topics or answer common personal injury questions. Also, videos help your law firm show its lawyers’ personalities, building brand awareness and client trust.
Skyline Studio’s video for the Law Offices of Michael A. Rabban demonstrates to clients the services of a personal injury law firm and the success rate of cases for potential clients.
5. Create blog posts that are informative and consistent.
With social media marketing, not all content needs promotional or paid-for ads. Lawyers can use social media to build brand awareness and credibility, and a legal blog is an excellent way to incorporate more educational content.
Creating a legal blog that educates clients on your area of law is a great marketing tool to showcase your expertise. Providing credible and valuable information helps build brand trust with clients and can answer detailed questions.
6. Have a customer service strategy.
Nowadays, responding to any questions or comments potential clients may leave on your social accounts is crucial. Implementing a customer service strategy into your social media strategy is essential because social media is a two-way type of communication.
Two-way communication is when the communicator and receiver (audience) can share information and provide feedback. Engaging in two-way communication provides audiences with answers to questions and demonstrates that your law firm cares about its clients.
7. Monitor your digital and social media campaign insights.
Like all other digital campaigns, monitoring and measuring your social media marketing campaign results is crucial to its success. Campaign insights provide law firms with the types of campaigns that had the most engagement and conversion rate.
Law firms will waste money if you don’t monitor your campaign results. Monitoring campaign analytics is necessary because it helps develop future social media campaigns for your law firm.
Social media marketing is an excellent marketing tool for developing long-lasting client relationships.
Social media marketing is difficult, especially in a competitive field like personal injury law. However, conducting social media research, taking your research, and developing a social media marketing strategy will help increase clientele.
Your personal injury law firm can significantly increase its legal leads, conversion rates, and revenue with a robust social media marketing strategy. With social media, law firms develop long-lasting client relationships and brand trust because you personalize your brand and educate your clients.
Are you ready to build social media campaigns for your personal injury law firm? Then, contact Skyline Studio, and we will get started on your next campaign.