Five Effective Home Improvement Marketing Strategies in 2021

March 8, 20218 Minutes

Whether your marketing campaigns need a fresh coat of paint or a complete remodel, there are a few tips to keep in mind when it comes to strategizing your marketing plans for 2021. From structuring your website to cementing a substantial social media presence, you’ll want to call attention to your products and services before and after the project is done. Take a look at your website and social media  through the eyes of the consumer. Do they capture the attention of someone shopping today? You can blueprint the future of your online presence with these five tips to improve your messaging.

Using Search Engine Optimization (SEO) to Drive Traffic to Your Website

Did you know that 95% of home improvement consumers do their research online before starting any project in their home? Especially in 2021, when most shopping is online, it’s easy to look at various sources of information for home improvement product reviews, samples, and businesses to work with for their needs. So when your potential client is looking to rebuild their kitchen, how do you make sure you are the first and best business they see online? Using Search Engine Optimization (SEO), by writing keywords devoted to their searches on your website, you’ll find yourself ahead of other e-commerce competitors. When those clients type “best kitchen remodeling tools” into their search engine and your website uses those exact words for a blog or section header – you’ll appear as one of the first points of contact for that project. SEO is what drives potential customers directly to your business for products, services, location, and other key targeting factors.

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Showcasing Video content to Excite Potential Customers

If you have ever researched purchasing your dream car, words and pictures can’t do it justice. Seeing a video of the vehicle going zero to 60 in four seconds is one of its key selling points. The same goes for your business with every product and service you have to offer. Putting videos of your finished products aren’t a good addition anymore – they’re a necessity. The only way to sell the vision is to show the vision with a video showcasing the new kitchen countertops, the renovated bathroom, or the freshly painted bedroom. Highlighting the result of a professional or Do It Yourself (DIY) project on your website and social media platforms is an essential strategy that will make you stand out from the competition.

Utilizing Social Media to Increase Brand Awareness

“Keeping up with the Joneses” was always more simple when comparing your home to the neighbors. But in the digital age of social media, the world is available for the convenience of contrasting every idea for home renovations. According to Google’s Customer Journey to Online Purchase tool, 39% of consumers use social media at the beginning of home and garden projects, 44% in the middle of those projects, and 16% at the end. Getting social on Facebook, Instagram, Pinterest, and other platforms is only half the battle. Once you make your online profiles, you must engage with consumers with updates on projects, photos, videos and reply to questions and reviews to create customer relationships and trust online.

Optimizing Mobile Experience in the Hands of the Consumer

While planning for home improvement projects, most consumers use their smartphones to save every photo, video, and website for their renovation inspiration. In a recent survey, 65% of these planners use their smartphones while researching products and services for everything they need to build their dream home. Wherever and however they search online is precisely where you need to be so your business is successful. With multiple phone apps like Pinterest and Houzz available at their fingertips to create their image-based catalog. Your website will need to be optimized for mobile content viewing to make this possible. This action ensures that mobile users will have a positive experience on your website and browse your products at the top of the search results.

Standing out through DIY, Informative Content, and Intuitive UI/UX Design 

Shoppers in 2021 are buying online like never before. Your website and social media channels should reflect the influx of e-commerce consumers searching for everything they need for their next DIY project. Include photos and videos for every product along with every detail they’ll need to know about it. If your business is known for certain best-selling items, your website and social media pages should reflect that by making them the easiest to locate and purchase. Additionally, make it clear to users how to access your contact information, including your phone number, email address, location, and a call to action box for your potential customers to reach out to you. Entering and navigating your website should be the easiest part of the home renovation process from start to finish.

If these tips sound like a great addition to your business, but you don’t know where to begin, an agency is an excellent solution to adapting your online presence strategy for the 2021 e-commerce market. The Southern California News Group (SCNG) offers many of these listed products and services to adjust your digital needs while focusing on your business and customer service. This includes strategizing your social media presence, developing custom videos and photos for your products, and recreating your website to be easily navigated and found using SEO and website management tools. We also provide reports that detail the KPIs and metrics set by you. This allows us to measure the impact of your campaign, make adjustments, and optimize its performance. For information on creating a marketing strategy for your business and appropriate audience, sign up for a 20-minute consultation with SCNG and learn more.

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