Why Branded Content Fits this Advertising Moment

Branded content is a strong strategy for today’s influenced market and for consumers influenced by viral videos, on-demand entertainment, and unique experiences.

This whitepaper looks at how news media companies are:

  • Leveraging the value of storytelling.
  • Building awareness and increasing brand loyalty through collaborations.
  • Capitalizing on influencers and social media for diverse audiences.
  • Creating conversion tactics and measuring successes for both publishers and brands.

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