Influencer marketing is the gift that keeps on giving to brands and marketers. The holiday season is a golden opportunity for businesses to boost sales. Marketers can implement a holiday influencer marketing strategy to enhance their marketing efforts significantly.
According to research from Sprout Social, 89% of shoppers say that brands’ social media content directly influences their holiday purchasing decisions—that’s a majority of holiday shoppers. As more consumers are increasingly swayed by influencers, leveraging their power can elevate your holiday campaigns to remarkable heights and increase brand revenue.
Continue reading this post to discover effective holiday influencer marketing strategies. Skyline Studio is here to help you explore proven tactics to maximize your reach and sales this festive season.
1. Amplify your reach with influencer-affiliate campaigns.
Embrace the power of influencer-affiliate partnerships this holiday season. Research shows that consumers are most likely to actually make a purchase when an influencer or brand shares a promo code. This marketing tactic attracts budget-minded consumers and creates urgency and exclusivity for consumers to take action.
Brands can implement influencer-affiliate marketing strategies when partnering with Skyline Studio. Our team will work with the influencer and your brand to coordinate the best affiliate solutions for your holiday marketing initiatives.
So, what exactly is influencer-affiliate marketing?
Influencer-affiliate marketing is a strategy in which brands provide influencers with unique discount codes or affiliate links. Influencers can earn commissions on sales generated through their affiliate links or codes, creating a win-win situation for both parties.
Here are three affiliate marketing tactics to implement into your influencer holiday marketing strategy:
- Unique discount codes: Brands should consider offering special discounts to each influencer. By doing this, influencers create a buying incentive for their trusted followers.
- Ongoing organic posting: Even after influencers have posted their sponsored posts on behalf of your brand, marketers should encourage influencers to post about your brand and its products organically. Extended promotional tactics help boost online presence and brand interest throughout the holiday season.
- Performance tracking: Marketers must track sales through affiliate links to measure campaign success and ROI. By measuring influencer-affiliate campaign performance, brands can track which influencers drive the most holiday engagement and purchase intent.
This approach motivates influencers to promote your products enthusiastically and builds trust among their followers, leading to higher conversion rates. For maximum effectiveness, brands must choose influencers who authentically represent their brand’s values and resonate with their target audience.
2. Collaborate with local influencers to drive foot traffic.
Harness the influence of local personalities to bring more customers through your door. A survey conducted by Sprout Social indicated that this holiday season, 42% of consumers plan to use social media more than they did last year to find gifts.
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Partnering with local influencers and local media brands like Skyline Studio can significantly boost foot traffic to your store while giving your campaign an authentic touch. At Skyline Studio, brands and the influencers they collaborate with have the opportunity to amplify their promotional messaging on our O&O websites and social media platforms.
Our local media channels include over 12 owned and operated news websites, social media channels, and brand channels—SoCalFomo and SoCalMoments. Brands benefit from partnering with local and trusted media sources like Skyline Studio and local influencers who have built a loyal local audience.
Still not convinced? Here are the benefits of collaborating with local influencers:
- In-store events: Brands can partner with local influencers to host in-store events like holiday-themed pop-ups or exclusive discounts.
- Collaborative promotions: Providing influencers exclusive in-store promotions to share with followers can significantly enhance foot traffic during the holiday season.
- Building relationships: Marketers should foster long-term relationships with local influencers to help promote their products or services year-round.
Overall, local influencers have dedicated regional followings that trust their recommendations. Engage them to promote exclusive in-store events, special promotions, or unique experiences that draw in the community and encourage locals to support your business.
3. Engage customers through livestreaming shopping.
Embrace the interactive nature of live selling with influencers to create an unforgettable shopping experience. According to research, live stream sales in the US are forecasted to surpass $50 billion on live shopping platforms like eBay, Poshmark, and TikTok.
Partnering with influencers to promote your product through live streaming is an excellent way to engage consumers in real-time and increase holiday campaign ROI. Research indicates that livestream shopping increases purchase intent—the add-to-cart conversion rate for live shopping events is 34%, and the growth rate of live shopping purchases is 76%.
Let’s define livestream shopping. Also known as live selling, livestream shopping is an innovative trend that allows influencers to showcase your brand’s products in real time. Influencers engage viewers with demonstrations and direct interaction on digital and social platforms.
In other words, livestream shopping is another experiential marketing approach meant to create a sense of urgency engagingly and entertainingly. The best feature of live selling is that customers can almost always purchase what the influencer promotes directly from the platform.
Here are some benefits of influencer live-streaming events:
- Raise brand awareness
- Offer exclusive discounts
- Help customers make informed decisions.
- Create a personal relationship with your customers.
- Lower your return rates.
- Broadcast to more channels.
- Boost your conversion rates.
When influencers host live-selling events, they can answer questions and build excitement, instantly turning viewers into customers. This dynamic format enhances engagement and creates a sense of urgency, encouraging immediate purchases. It’s a powerful way to connect with your audience and drive holiday sales and brand loyalty.
Partner with Skyline Studio to develop interactive and engaging content for all your influencer holiday campaign needs.
Book a quick strategy call with our marketing experts!