In this competitive marketing landscape, having a creative services team that can add valuable, strategic, and engaging content helps your business build brand awareness and identity.
Understanding the significance of creative services in marketing and advertising provides insight into how to better strategize for your brand campaigns. And how to create content best to target your audiences.
Creative services is a branch of advertising that provides—you guessed it—creative services for a business, like design, video, visual, copywriting, etc. These creative minds are tasked with developing your brand’s identity to help increase consumer loyalty, campaign performance, and brand revenue.
In this post, we will discuss six creative services statistics that every marketer should know and why the following statistics are significant to building successful campaigns for your business.
The U.S. advertising revenue is projected to be $363 BILLION this year and jump another 5% in 2024.
Advertising revenue is rising, which is excellent for businesses and marketers alike. With advertising revenue projected to grow to almost $1 trillion globally by next year, businesses need to see the value in creative services.
Employing a creative services team like our in-house creative agency, Skyline Studio, can better position your brand to get a piece of that ad revenue pie.
By creating content that targets and engages your audience, a creative service team provides businesses with valuable assets to increase consumer engagement and help drive consumers down the sales pipeline. Investing in creative services can help with brand awareness to grow your business and capitalize on those billions in revenue.
Compelling copy draws 7.8 times more site traffic and produces better brand recall.
Having the ability to communicate clearly what your brand’s intentions are to potential consumers is extremely important to campaign success. For this reason, copywriting is an essential part of marketing and the development of brand campaigns.
Businesses cannot succeed without good copywriting skills. You may be asking yourself why. Nowadays, there is so much competition in marketing and advertising that your brand needs to stand out, and what better way to do this than with exceptional storytelling?
Cue the copywriter.
Copywriters are professionals who create compelling written content to capture the attention of target audiences and direct them to take a specific action. Usually, these actions come as a CTA, like buying a product or service or signing up for more brand content.
When promoting a product or service, copywriters are your go-to source for this type of work. Marketers know the importance of a good piece of written content.
The more compelling your brand’s message is, the more likely your target audience will become interested in your product or service, which increases the likelihood of them becoming paying customers.
Aside from creating campaign copy, brands can use copywriters to create informational content like blogs to better educate prospective customers on your brand and its services—companies that blog get 97% more links to their websites than those that do not.
A staggering 93% of all our communications are visuals.
Humans are visual creatures; capturing your target audiences’ attention through highly captivating and striking visuals will significantly benefit your advertising campaigns.
When developing your brand campaigns, marketers must incorporate visual elements. Campaigns with original visual features produced will generate more leads—consistent presentation of a brand with the help of design can boost sales by 33%.
Types of graphic design elements include ads, website graphics, logos, and package design. Designers who create visuals will incorporate different artistic elements such as color, font, imagery, formatting, and layout to make your campaign.
For brands looking to hire talented graphic designers, partnering with Skyline Studio will help develop visuals for your campaigns. Our in-house graphic designers guide you through the creative process and produce graphics that will help increase brand awareness and consumer interest.
Visual designs are also a great way to create brand identity. By creating a memorable brand identity with visuals, potential consumers will easily recognize your brand, which will help convert them into loyal customers. Becoming memorable in the eyes of your audience is a great strategy, as this helps with the buying journey.
Brand identity is fundamental to brand recall and purchase intent. Remember, brand identity should match the interests of your target audience because these consumers are most likely to become loyal consumers.
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68% of online experiences begin with a search engine.
Let’s paint a picture of someone interested in buying a product or service. You get on your mobile device or computer, open your browser, and google whatever you are looking for—this is how most buying journeys begin.
Most consumers are not ready to purchase; instead, they will use Google or another search engine to research brands and compare prices. For marketers, the importance of SEO—search engine optimization—is the ranking of your website.
Simply put, the higher you rank in search engine result pages (SERPs), the more your business’s website visibility and traffic increase because most consumers don’t scroll past the first page of search engines.
When ranking higher in SERPs, your business will see an increase in conversions to increase sales and help grow your business and customer base—according to research, the #1 result in Google’s organic search results has an average CTR of 27.6%!
So, SEO is essential to the success of campaigns and business revenue, and investing in SEO professionals will significantly benefit your brand’s online presence.
Social media posts that feature visual assets deliver a 650% higher engagement rate than plain text posts.
A highly developed and engaging social media presence will only help with campaign and business success. The social media market is very competitive, but the good news is that brands can pick and choose which platforms to be active on based on their respective industries.
Marketers must include a design strategy that reflects the brand’s tone and identity when developing a social media strategy. Consistently posting on your brand’s social media is needed to build engagement.
However, consistently posting visually pleasing content generates high-quality leads and helps increase sales and brand awareness. Instead of posting links to your website or generic stock images, sprinkle in original design elements throughout your social media accounts.
Check out our SCNG Advertising page—here, you will see examples of graphic designs that add variety to our brand page.
When social media posts include more visual elements, your accounts will see higher engagement because your audience will share and engage with your content more. Brands will also see an increase in follower growth, more CTR on social media, generate more sales, and develop a loyal following.
Consistent brand presentation with the help of design can boost sales by 33%.
Branding consistency is vital to brand awareness, consumer loyalty, and business growth. When a brand consistently produces creative and engaging content tailored to its target audience, it will successfully increase brand recall and revenue.
For marketers, developing a brand identity and building your brand’s presence based on branding is essential to business development and growth. Marketers are tasked to consistently strategize to produce content that depicts the tone and identity of their brand.
Why is branding so important in marketing?
When incorporating graphic designs, copywriting, social media branding, and a robust online presence, your brand can position itself to create a memorable brand identity for consumers.
Knowing how to stand out amongst your competitors is what branding is all about because your marketing team, with the help of creative services, is developing a persona that will instantly make your brand stand out and be recognizable to consumers.
Consumers prefer a brand with a robust, developed tone and identity because they can relate to the brand, and it helps to humanize your brand. Humanizing a brand is essential to consumer loyalty because potential consumers want to understand a business’s mission and values.
By aligning your brand’s identity with your target audience, your business will see an increase in conversions, brand awareness, and consumer loyalty.
Investing in creative services provides marketers and brands with highly engaging campaigns and content. With creative professionals who understand your brand’s core mission and values and can turn those values into tangible content, your brand creates a lasting impression on potential consumers.
Are you ready to create compelling campaigns? Contact Skyline Studio today, and one of our content strategists will contact you to begin the creative process.
Book a quick strategy call with our marketing experts!