It’s the season of frights, and what sends chills down every marketer’s spine? Bad conversion rates, low website traffic, and a non-existent digital presence—yikes! 

Not to worry, Skyline Studio is here to help you better manage your digital marketing efforts. Hence, your brand achieves brand awareness and ups its digital footprint to increase revenue and consumer loyalty. 

As a special treat for the scary season, we’ve curated five spooky marketing statistics every marketer should know and how to make them less frightening to improve your marketing strategy. Happy Halloween, marketers!

Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

A content marketing strategy is essential to increasing B2B business efforts and revenue. But did you know that when incorporating blogging into your content marketing strategy, your B2B sales efforts will increase exponentially?

According to DemandMetric, brands that produce consistent and informative blogs increase their leads by 67% monthly. Brands with inactive or no blogs tend to generate fewer leads.  

Blogging is an effective and cost-efficient way to increase your business’s B2B leads. If your company has a blog, that’s great! If your business doesn’t have a blog, your marketing team should start to invest time in developing and producing a blogging strategy for your content marketing strategy. 

Marketers who publish blogs on behalf of their brand can educate, inform, and engage with their target audience about the products and services your company offers while providing a solution to potential consumer problems. 

Remember that just because your business has a blog, this does not automatically translate to generating high-quality leads. For your blogging strategy to effectively and successfully churn out high-quality leads, brands must consistently produce and promote blog content. Consistency is vital to any content marketing strategy. So marketers, if you have an inactive blog, now is the time to start implementing and creating new blog content—in doing so, you will boost brand awareness, generate high-quality leads, and increase B2B sales.

61% of users are unlikely to return to a mobile site if they have a problem accessing it.

Mobile optimization is crucial to the success of your marketing strategy. Nowadays, many consumers are not only constantly on their mobile devices, but they prefer to consume content that is optimized for mobile. 

According to mobile research, 61% of users are less likely to return to a mobile site if they have difficulty accessing it, with 40% turning to a competitor’s mobile site instead. 

Marketers who want to remain competitive in this fast-paced digital era must tailor their website content for mobile. When your website is optimized for mobile, your brand will have a higher success rate in attracting and retaining consumers. As any marketer knows, consumer retention is essential to a successful marketing strategy. 

Mobile website optimization includes loading a business’s website more quickly and efficiently on mobile devices. Google research shows that users will abandon it and go elsewhere if your website takes too long to load on mobile devices. 

Often, mobile users want fast results and are less patient than before, so be sure to include mobile website optimization in your marketing strategy to increase website traffic and consumer retention.

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75% of people never scroll past the first page of search results.

For marketers, one of the significant factors in high engagement and website traffic is search engine optimization or SEO. Without an SEO strategy, the likelihood of your brand’s website and the fantastic content your marketers have produced will not be seen by potential customers. 

With 3.5 billion Google searches daily, brands need to make an effort to increase their SEO strategy and rank higher on search engines, especially Google—after all, 75% of users never scroll past the first page of search results! Ranking high is essential to engagement. 

Often, a brand has only one chance to make a great first impression, so SERPs are essential to increasing your digital presence and driving traffic to your website. 

Besides driving website traffic and increasing user engagement, ranking high on search engines means potential consumers have received their solution to an issue. Suppose your brand is a consumer’s solution. In that case, they will likely become paying and loyal customers because they were able to find informative and engaging content within the first page of search results. 

70% of recipients delete their email instantly if it is not mobile responsive.

Email marketing is still a highly effective way to convert users into paying customers. In the B2B marketing world, email marketing provides potential consumers with valuable information and the promotion of products and services. 

Suppose your emails are not optimized for mobile. In that case, more than likely, potential customers will not open yours, or worse, they will delete it from their mobile devices—according to email marketing research, 70% of email recipients delete their email instantly if it is not mobile-friendly. 

As previously mentioned, mobile optimization is crucial to any successful marketing strategy. When developing mobile marketing strategies, remember to include mobile email optimization. Why? 

Most people read their emails on their mobile devices, and proper email display is essential to a positive user experience. Marketers, if you don’t want users deleting their emails off their mobile devices, you must start building out mobile responsive emails. 

Responsive emails will enhance the user experience, drive more website traffic, generate better conversions, and increase your brand ROI. One more bonus about optimizing your emails for mobile is that your brand will be depicted as more trustworthy, ultimately cultivating customer loyalty.

LinkedIn is the number one social network for B2B marketers.

B2B marketers should know that the best and most effective social media network to engage on is LinkedIn. The professional-focused social network LinkedIn is akin to the business Facebook, where professionals can conjugate, network, and share valuable information from various industries. 

Look at our LinkedIn Page, which provides potential B2B buyers with well-crafted, informative, and engaging content so you can better understand the amazing options Skyline Studio can offer potential clients—you can also reach out to us on LinkedIn for advertising opportunities. 

And if you are a B2B marketer who is looking to develop and promote content to entice B2B buyers, then LinkedIn is one of the best resources around. According to a study conducted by the social network, LinkedIn is the leading platform for lead generation. 

The social business giant is also the best social media platform to reach senior-level influencers. This is terrific news because, as B2B marketers know, reaching senior-level marketing and advertising personnel is one of the goals for converting high-quality leads. 

Even though LinkedIn is the best social media platform for B2B professionals, it still needs to be more utilized. If you’re a B2B marketer and haven’t started engaging on LinkedIn or your business has a profile but is inactive on the social platform, it’s time to begin developing a LinkedIn marketing strategy. 

By actively and consistently posting on your brand’s LinkedIn account and having your B2B sellers engage with other B2B professionals on the platform, your business will generate more leads, increase brand awareness and trust, and increase your digital presence. 

Don’t be scared; Skyline Studio is here to help you better understand these statistics and create highly engaging marketing campaigns—Happy Halloween! For more information on Skyline Studio services or to start advertising with us, fill out the form below. 

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